Understanding What Drives Customers to Make Choices
Understanding What Motivates Customers to Return
Understanding What Moves Customers to Recommend
How We Work
We work in partnership and are guided by our principles.
We listen, probe and inquire.
We study, learn and craft a plan.
We're honest, timely and dependable.
We inspire, motivate and celebrate
We make a difference.
Our mission, plain and simple, is to help customers acquire and maintain long-term profitable customer relationships.
We believe spending hard earned capital for engaging potential customers is a waste unless there is a plan in place to make customers loyal fans. It's our full-circle communications approach that embraces the three key elements of customer acquisition and retention:
1. Driving Customer Choice
2. Motivating Customer Return
3. Inspiring Customer Retention
Most agencies know how to drive customer choice. But few help clients with a plan to motivate customer return. In the end, if a customer is unwilling to recommend a product or service by putting their reputation on the line, then the cost of acquisition is lost.
Research indicates it costs more to replace a customer that it does to retain and nurture the relationship.
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